Link Development

The internet is built on a foundation of links. Links help you navigate within the web from page to page and, more importantly, send traffic to your site. In order to determine page rank, search engines crawl the web to determine not only who your page links to, but also who links to your page. The philosophy is that each link serves as an advertisement or vote for the relevance of your page. This data coupled with several other factors helps Google and other search engines determine the value of your page.

What Not to Do

Google is capable of recognizing irrelevant and suspicious links pointing to your site. This not only affects your overall page rank, but it can also cause Google to drop your site from the index altogether. Spamming is another option that you may consider; however, comment spam can ruin the integrity of your entire site because it gives users the impression that it is not updated or curated. Furthermore, search engine software is smart enough to recognize these links as well. Participating in any type of link scheme is poison to your site.

Building Effective, Organic Links

One of the best ways to drive traffic and links to your site is by writing a wide-variety of quality articles relating to the niche of your site. Although this is a simple method, it is proven to drive people to your page. People will link to your site in an attempt to provide additional information to their readers, so the more quality you have, the more attention you foster. As your site gets more readers and exposure, the more backlinks you are likely to receive. The best way to establish links is to provide relevancy to readers – bottom line.