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Madaar Development Trusts Link Development with Building a Digitally Productive Real-Estate Enterprise

Digitally transfomring the enterprise with Microsoft Dynamics 365 - CRM and AX solutions

Link Development; the global technology solutions provider and an A15 company, announced today the delivery of its cutting-edge Microsoft Dynamics 365-based real-estate solution for digital transformation to Madaar Development, Egypt’s rising star in real-estate development and investment; with the goal of laying grounds of digital productivity across its the range of its residential and commercial properties country-wide.

Established in 2015, and thanks to its core belief in innovation, excellence and role of digital in providing extraordinary experiences, Madaar is already becoming one of the leading real-estate developers in the country; backed up with a bright history of strong foothold in the tourism and hospitality industries.

Link Development has recently delivered Madaar an integrated Microsoft Dynamics 365-based CRM and AX solution that sits at the heart of the company’s end-to-end real-estate solution for digital transformation.

The Microsoft Dynamics 365; cloud-based CRM (customer relationship management) solution is helping Madaar to empower its customer service/call center agents and salespeople with top-notch digital tools and insights to simply understand customers better, serve them faster and sell more!

To further progress its digital enterprise goal, Link Development has also delivered Madaar a Microsoft AX ERP (Enterprise Resource Planning) solution that fully digitalizes the real-estate developer’s ecosystem of internal processes and procedures across finance, operations, inventory, production and more.

Hossam El Shaeer, Chief Executive Officer of Madaar, said, “To compete in such a tough real-estate scene, Madaar Development, now a digitally-native enterprise, has solid grounds to grow faster and stronger across Egypt. Link Development is a digital partner who understands the modern real-estate business and how digital can serve the industry’s needs. We are happy with the engagement and results!”

Fadi Antaki, Chief Executive Officer, Link Development, said: “Madaar Development’s forward-thinking digital approach is extremely inspiring. We are proud to have helped the innovative real-estate developer in elevating the digital productivity of their real-estate business. With outcomes such as better workforce performance, operational excellence and customer satisfaction, we are happy with the digital partnership and looking forward for more success.”

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