Make every marketing interaction count. Dynamics 365 for Marketing helps organizations take a digital leap in customer engagement ending up with a stronger brand and amplified customer conversions.
Dynamics 365 for Marketing is simply a customer delight tool. It helps marketers understand customers better; deliver personalized, contextual content and run streamlined digital campaigns across earned, paid, and owned channels.
Now using Adobe Marketing Cloud working with Dynamics 365 and running on Microsoft Azure, Dynamics 365 for Marketing is still widely known as Microsoft Dynamics for Marketing Management.
The core of the solution focuses on easily planning, executing and measuring personalized and targeted marketing campaigns.
- Campaign Management
Engage customers with personalized profiles through multichannel campaigns. Through a visual campaign designer, you can drag to create and manage campaigns in a single window—across email, social media, events, and direct mail.
- Lead Management
Generate more sales-ready leads with advanced segmentation and lead scoring. Integrate with Microsoft Dynamics CRM to combine your sales and marketing funnel and to better serve sales.
- Marketing Resource Management
A single system allows you to plan and manage budgets, collaborate with your team and agencies, and manage your content. Align your marketing team and plan around a single source of truth, while providing consistent, thoughtful experiences for your customers.
- Social Marketing
Track your share of voice across the social web, including Twitter, Facebook, YouTube, and more. Monitor your global sentiment and brand presence. Gain visibility on strategic initiatives on social media.
- Marketing Analytics
Empower your marketers with access to sales and marketing data through visual dashboards. Get a clear overview of campaign results so you can quickly understand performance. You can measure pipeline and revenue across every marketing investment to get a true view of your marketing ROI.