Wind Mobile is a relatively new player in the Canadian telecommunication market. There are already big players and the market was already comparatively stable. Technically, Wind Mobile is still a green _eld. It did not have any portals, nor any online existence. Furthermore, it also did not offer any services or assistance for the customers. Also its stores and inventory were distant and the mobility between the stores was not endorsed. Using a combination of Microsoft products Link Development was able to create a unified portal that supports several diverse functions, all serving WIND Mobile’s main goal of increasing its market share.