Link Building FAQs

Are you building a new website for your company, school or organization? If you want to get good page views from the major search engines, it is imperative that your website rank on the first page of search results for your chosen keywords. Link building is a simple way to help your site move up in rank. Check out these link building FAQs and prepare for an increase in site traffic.

Q: Why do you need links in order to have high search rankings?

A: Search engines - including Google, Yahoo and Bing - rank your site by a variety of factors, like the number of times other sites link to your site or page. The more valuable your content appears to other sites, the more highly you are ranked in the search engines. It really is that simple.

Q: What kind of links should I seek?

A: Although your site is ranked partly based on the number of links you possess, the quality of your links is far more important. You should attempt to get links from other sites, blogs and pages that are themselves highly ranked. Theme similarity is important too - if you get a link from a site that is well-ranked but unrelated to your content, it is not as important in a search engine's ranking.

Q: Do one-way links help?

A: One-way links, in which a site links to you without a corresponding link back from your site to theirs, are a fantastic way to rank more highly in search engines. Basically, this tells Google, Yahoo or Bing that your content is so compelling that people link to you with nothing in it for them except sharing good information.